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Besides helping to relieve pain and get in a good mood, chocolate also seems to be a good deal. At least is the Riba Smith Group, which after the success of its premium chocolates crafted factory has decided to venture in the industrial production of this popular delicacy, which now sells through its brand Rimith.
This new adventure of the group already began more than a year, when he established a small factory for the manufacture of a wide variety of handmade chocolates which are sold exclusively in supermarkets Riba Smith and sold by weight ($ 0.035 per gram) or unit (between $ 0.60 and $ 1.50 depending on the type of product).
Then it was essentially making sweets and snacks prepared as white chocolate, milk chocolate, black chocolate, but the good reception of these products among consumers Riba Smith led the group to step forward to end of 2009 and expand the business by creating a line of industrial chocolate. According
Jhanabel Riba, responsible for the production of chocolates Rimith, the idea behind this expansion is not leaving the craft production but to give consumers a new option, since it is a premium product developed with high quality raw materials at an affordable price when compared to similar products found on the market (see box: Main Ingredients).
The Rimith chocolates prices between $ 0.70 and $ 2.60, depending on their composition and size. At these prices Rimith chocolates are obviously not designed to compete with inexpensive chocolates, such as Argentine or Colombian Colombina Arcor, but rather with strong international brands such as Ferrero Rocher Mexican or Swiss Lindt.
"This is a high quality product, like everything we do in our company, and we believe we can compete in the premium chocolate market" Mrs. Riba added.
Carlos Ramon Smith, one of the owners of Grupo Riba Smith, said that at present there are no plans to market the new line of chocolates Rimith in other supermarket chains, because by the time the factory is designed to meet the demand for the four supermarket chain comprising Riba Smith. But do not rule out the possibility that this can happen in the future. Capital
seek the views of Nestle Panama, SA for the new competitor in the chocolate market, but Monica Beens, Department of Communications & Wellness of the company, said he did not have "any comment "but acknowledged that he had taken into account.
Pedro Acosta, president of the National Union of Consumers and Users of the Republic of Panama (Uncurepa), believes that the arrival of a new product to market is always positive because it promotes competition and enables consumers Panamanians have a wider range of options in terms of quality.
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