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GROW THE MACHETAZO INVESTS $ 40 MILLION IN STORES. Try to weigh

retailer Panama, El Machetazo, plans to open four supermarkets at a cost of $ 40 million over the next two years. Two of the new stores would be located in Panama City, one in Coronado and one in Chiriqui. The Machetazo-group also composed of hardware and House Goly Govil uniform manufacturer, has had a growth so far this year, more than two figures is very consistent with the reality of the economy. "We are very pleased with that growth," said Elisa Gnazzo, Director of Corporate and Legal Affairs of the company.

"We are making significant improvements in our selling points to offer quality products to our customers who have responded very well with our range of offerings," he added. The executive explained that in 2009 they planned the opening of a local chain in the center Metro shopping mall, which builds the Oak group and the other super would be to Coronado Village (Chame). By 2010, plans to open a supermarket in Chiriqui and another in Las Cumbres. The group currently has more than 3 000 employees and the new openings will create about 600 seats more. La Prensa, September 29, 2008

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SUPERMARKETS BOOST IN FOOD. VENEZUELAN

supermarket chains have a strong competition to attract consumers and especially to balance the rise in prices that is affecting the Panamanian. "We want the general public know that our own brand products are of excellent quality, at the height of leading products market, but at a much more convenient, "said Roberto Maduro, manager of Marketing and Corporate Affairs Supermercados Rey.

This trade claims that its "basket" of commodities, which includes 51 food-traditional trade mark is 96.38 dollars, while they present a basket of proprietary brands to 57.71 dollars, so the customer can save up to 40% on your purchases. Rey products include pasta, dhal, peas, lentils, beans, cream, sodas, among others, under the concept of a brand. According to a recently conducted monitoring that the Consumer Protection Authority and Competition (acodec), the basic food basket was found cheaper at the supermarket Xtra Sugarloaf in San Miguelito, a cost of 221.52 dollars.

Pedro Meilan, acodec manager, said on previous occasions that the public should find the local supermarkets and food shops where you can find more comfortable with prices for your pocket and are within the path where mobilize . Specialists argue that consumer food prices still have a tendency to fall, so you need to better organize the family budget. La Prensa, September 3, 2008.

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SUPERMARKET CHAIN \u200b\u200bIN PANAMA

Venezuelan Supermarket chain Garzón venture into Panama, and October 30 is scheduled to open in the Agora Plaza in Transístmica. This company, owned by Carlos Garzon, 40, began operations in 1990 in San Cristobal, and now has about five stores, some supermarkets, where working 24 hours a day. Their slogans were: "The King of Low Prices" and "Much More for Much Less."

In Panama, Garzon will only running a supermarket, while the other hypermarkets in Venezuela has sold artifacts appliances, computers, air conditioners and others. The competition will not be easy. In Panama operate 75 supermarkets and 10 smaller ones. The list of the leading chains of supermarkets Panama 99 (33 local), King (18 stores), The Machetazo (8), Super Xtra (8), Riba Smith (4), PriceSmart (4) and Mr. Price (10).

According to some reports, the Rey supermarket group, and 99 Machetazo together billed $ 900 million in 2007. For 2008 estimated sales of $ 1.200 million. However, the work for the opening of this center are performed at full speed. Glass, covered with manila paper, provide little insight into what represents this new market. However, a few feet of the premises, any staff machinery moves back and forth. In the tank and with offices, employees are Panamanian and Venezuelan working together. Panama is the entry of Garzón, and that in future plans are to expand this network throughout Latin America.

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CHANGES AND OFFERS IN THE FIELD OF APPLES AND PEARS

The increase in the cost of living has put pressure on families, many of whom value the increased competition, incentives and promociones.En this fertile ground, the Venezuelan capital supermarket Garzón this month opened its first branch in the country; Supermercados Rey while seeking to strengthen the loyalty of its customers with the launch of prepaid cards for cell with Telefónica Movistar. Yesterday

Roberto Maduro, Marketing Manager of King, and José Luis Newball, Mobile Product Manager of the telephone, had a card that has a value of $ 7, but it offers a bonus of $ 2 for use in next purchase in the supermarket chain. "We know that the situation is very difficult for many families, there are problems with the cost of living and we believe this will help the Panamanian people's pockets," says Newball.

"This benefit is cumulative and will allow people to before December 31 shopping at the King, they could buy an entire Christmas dinner, "said Maduro. The cards can be used with any promotions Movistar.Por other hand, Super 99 promotes shopping online through internet and the home delivered Machetazo extended its opening hours. While supermarkets look set to keep their customers, the chain supermarkets Garzón is scheduled to open this month on the road Agora Plaza Transístmica its first branch in the country. La Prensa, October 15, 2008.

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SUPERMARKETS NOW FOR POUND IN SUPERMARKETS

The Panamanian be used to pay per pound those fruits such as apples, pears and oranges, which until now usually bought by unit. Since last Wednesday, the King Group in its three supermarket chains (King, Romero, and Mr. Price), began to collect these fruits under this new modality.

The company justifies the change of method than paying per pound, customers will pay exactly what they are carrying in their weight and thus ensuring value for money. According to the chain, included 32 products in this new measure.

supermarkets far as the Machetazo, Riba Smith, Super Xtra and El Fuerte still offer prices per unit in those fruits that King Group is using for two days. Pedro Acosta, president of Consumers Union of the Republic of Panama, said it is customary for businesses market themselves with the usual cliche of "take measures to benefit the consumer," so he asked that when actions are executed like this, to demonstrate transparency really a benefit. "That put figures on how much it cost then and now", asked. La Prensa, October 18, 2008.