The increase in the cost of living has put pressure on families, many of whom value the increased competition, incentives and promociones.En this fertile ground, the Venezuelan capital supermarket Garzón this month opened its first branch in the country; Supermercados Rey while seeking to strengthen the loyalty of its customers with the launch of prepaid cards for cell with Telefónica Movistar. Yesterday Roberto Maduro, Marketing Manager of King, and José Luis Newball, Mobile Product Manager of the telephone, had a card that has a value of $ 7, but it offers a bonus of $ 2 for use in next purchase in the supermarket chain. "We know that the situation is very difficult for many families, there are problems with the cost of living and we believe this will help the Panamanian people's pockets," says Newball.
"This benefit is cumulative and will allow people to before December 31 shopping at the King, they could buy an entire Christmas dinner, "said Maduro. The cards can be used with any promotions Movistar.Por other hand, Super 99 promotes shopping online through internet and the home delivered Machetazo extended its opening hours. While supermarkets look set to keep their customers, the chain supermarkets Garzón is scheduled to open this month on the road Agora Plaza Transístmica its first branch in the country. La Prensa, October 15, 2008.
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